3B Management is a sports creator network. We open doors, create opportunities, and get talent in rooms that matter.
We are not a traditional agency. Primarily rooted in baseball, we work with athletes and creators across sports. We open doors, create opportunities, and get talent into rooms that move their careers forward.
We place brands inside content that sports fans already want to watch. Sponsored content, ambassador programs, live integrations built around creators with real, loyal audiences. Not rented ones.
Athletes plug in. Audiences follow. Immediate access to a built-in sports audience, feature spots, cross-promotion, and direct-to-fan storytelling that builds equity well beyond the field. Built to work alongside whatever representation an athlete already has.
We extend your value, not replace it. We don't negotiate on-field contracts. We don't compete with representation. We are the creator layer most agencies don't have in-house.
We handle the business so creators can focus on creating. From sourcing partnerships and negotiating deals to contracts, campaign execution, and ongoing brand management.
We have deep experience navigating the NIL landscape for college athletes, from deal structure and compliance to building the creator relationships that accelerate an athlete's brand before they go pro. If you're a college athlete, a program, or an agency working in the college space, we know this world.
Cam Gibson began his career as a songwriter in Nashville before becoming the third member of the Baseball Bat Bros. As the Bat Bros grew into one of baseball's most recognizable creator brands, Cam's role expanded from working behind the scenes and shaping content to managing partnerships and the channel's growing business. That experience ultimately led him to found 3B Management, where he helps athletes and creators build lasting careers around their personalities, interests, and ideas. You can still find Cam in nearly every Bat Bros video throwing BP, feeding the pitching machine, or helping bring the next idea to life.
LinkedIn →Braydon "Brady" Bippley leads pop culture, content strategy, and talent partnerships at 3B Management. A graduate of Western Washington University, Brady began his career across social media strategy, content production, and brand storytelling before moving deeper into the creator world. His experience includes casting hundreds of people for major YouTubers, producing dating and trivia shows, and developing social strategies across a wide range of industries. Today, Brady helps expand 3B beyond sports by identifying emerging talent, shaping creative ideas, and connecting creators with brands in authentic ways.
LinkedIn →Rex Kaplan supports partnerships and talent development at 3B Management. A graduate of the University of Oregon, Rex began his career in athlete marketing through Oregon's student-run NIL agency before gaining experience with Klutch Sports Group and other talent representation firms. He first connected with Cam through his work with Trevor May, and their shared vision for helping athletes tell their stories ultimately brought him to 3B. Today, Rex focuses on developing brand partnerships, recruiting emerging talent, and helping athletes and creators turn their personalities, interests, and ideas into opportunities that extend far beyond the field.
LinkedIn →Every deal we do flows from trust: with creators, with brands, with the agencies we work alongside. Nothing gets forced.
We extend an athlete's value, not replace their representation. We plug into what exists and never compete with it.
Content, brand, business. We think past the single post and build for what a creator's platform is worth over years, not weeks.
One point of contact. No getting lost in a roster. We're hands-on with every client, every deal.
The best partnerships start with a conversation. Whether you're a brand, an athlete, or an agency, reach out.
Live media kits for every 3B creator. Follower counts shown are current network totals. Tap into any kit for platform detail and a direct line to work with them.
Brand inquiries route straight to our team. Reach out directly, no bad-fit pitches buried in a queue.
Start a Conversation → or email cam@3bmgmt.com